The Justice System Talks And People Listen!

One morning last March, Marge Ardly, 35, a pale, thin housewife with the worn-out look of a new mother, started to leave Fred’s department store in the small town of Camden, AR, with a 99-cent tube of lipsticks wrapped in her infant son’s white wool hat. The lipstick activated the store’s alarm system. “You would never have thought she would shoplift,” says a store manager. “She was very presentable. When I asked her to give me her purse to walk through the detector, she gave me everything, she had — …

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What To Eat For Lunch And Dinner When You Have Rheumatoid Arthritis

wtedrChanging a diet when having rheumatoid arthritis is a good idea. Eating junk food, a lot of meat and drinking alcohol will not help you. Smoking is bad for your health, as well as bad sleeping habits. If you found out recently that you suffer from rheumatoid arthritis, then you should react quickly and get yourself a good RA-friendly diet. Consult with your doctor and a nutritionist if you are not sure about certain ingredients, but eating fruits and veggies and drinking pure, fresh water can only affect your …

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Ways To Fix Hard Drive Clicking

Don’t be confused by hard drive clicking issues.

In order to fix hard drive clicking problems, you are best served to find a company that has experience with regards to this issue. Sometimes it is difficult to find the right technician because there are too many of them in the market. However, you will not have a lot of difficulty when you do proper research. Try to find a technician to fix hard drive clicking via the web. There are numerous forums and websites where you can find suggestions …

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Call Tracking Software Vs. Online Help Desk Software

The online help desk software is a very useful tool that can take care of customers’ requests at any time. On the other hand, the call tracking software has the similar purpose; it can also answer complains and requests thanks to customers service agents. These two tools cannot replace each other, but they can add more values to every business if working together.

ctsCompanies that have products well-known all over the world, also have a proper customer support for them. Nonetheless, with time differences, it is impossible to take all …

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Retail Advertising Moving Toward Different Techniques

ramtdMention retail advertising and most people think of crowded circulars or busy newspaper ads touting one-day sales with a laundry list of marked-down items.

But amid all the formidable spending, there are occasional bursts of real creativity. Witness Old Navy’s TV commercials that mix Carrie Donovan with Morgan Fairchild and the Smothers brothers. Or Target’s clever visual puns that depict household items as fashion, such as a $7.99 beaded car-seat worn as a dress with a $17.99 Gucci handbag knockoff.

Gap and sister company Old Navy Clothing Co. have been

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Campaigns Hit Or Miss At Recent Championship Game

rcgPrint work was even better. We see a b&w photo of an age 7 or so Lilly wearing a soccer uniform, jack-o-lantern smile and tiny Adidas shoes. In the color panel opposite, she’s seen in all her full soccer glory. The ad really drives home the message that an athlete can graduate from a small town program to Olympic Gold and World Cup triumph. Grade: A+

Bud Light: The only ad the official beer of the 1999 WWC aired featured U.S. team captain Julie Foudy undergoing a physical exam. When

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Fragrance Sales Getting Weak

fsgwSoftness in fragrance advertising crimped results at fashion and lifestyle magazines in the first half. Fashion pages contributed to many of the gains, but publishing executives said sluggish beauty business at retail kept the numbers down.

They are much more bullish about the second half, when a number of fragrance launches — notably Ralph Lauren’s Romance, Calvin Klein’s Contraction for Men, Estee Lauder’s Dazzling and Lancome’s O Oui — are expected to produce better figures.

As for the first half, In Style, Vanity Fair, Architectural Digest, Conde Nast House &

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Rolling With The ROM

rwtrThe average number of discs bundled with OEM hardware has exploded from four to more than 10 CDs per computer) — corporate America hasn’t really caught on to the blazing potential of the technique. But all that is about to change, mostly because of the exciting abilities of hybrid disc technology to marry CDs with cyberspace.

“Although the Internet has basically taken over the dialogue about e-marketing, CDs still have a very powerful role to play,” argues Rettie, “especially with their ability to deliver heavy graphics. And with CDs, the

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Micron Took The Risk; Fell As A Result

Micron Electronics, a direct seller of computer systems, is ready to raise brand awareness, and maybe raise a little hell in the process.

The Nampa, Idaho-based company, a distant third after Deli Computer Corp. and Gateway in direct selling of personal computers in the U.S., is known by savvy computer users for manufacturing powerful products with leading-edge technology and for winning prestigious industry awards. But overall brand awareness is virtually non-existent.

compaqSo Micron is in the midst of a radical repositioning, a rebuilding so significant that insiders are calling Micron

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Price Should Never Be The Number One Sell

Yes, all advertisers encounter buyers who habitually make choices based solely on price, but these buyers are not for you. They’ re for your competitors who are willing to cut their price (and their profits) to make a few one-time customers happy.

* Are You Really Giving Enough Reasons to Buy?

psnbtnoI’ve heard many advertisers proudly say that their product or service is far superior to their competition because of “this and that,” and therefore they can’t afford to compete with them on price – the playing field isn’t level.

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