But amid all the formidable spending, there are occasional bursts of real creativity. Witness Old Navy’s TV commercials that mix Carrie Donovan with Morgan Fairchild and the Smothers brothers. Or Target’s clever visual puns that depict household items as fashion, such as a $7.99 beaded car-seat worn as a dress with a $17.99 Gucci handbag knockoff.
Gap and sister company Old Navy Clothing Co. have been responsible for some of the most innovative retail advertising to come down the aisle in recent years. Both companies have