The average number of discs bundled with OEM hardware has exploded from four to more than 10 CDs per computer) — corporate America hasn’t really caught on to the blazing potential of the technique. But all that is about to change, mostly because of the exciting abilities of hybrid disc technology to marry CDs with cyberspace.
“Although the Internet has basically taken over the dialogue about e-marketing, CDs still have a very powerful role to play,” argues Rettie, “especially with their ability to deliver heavy graphics. And with CDs, the marketer finds the customer, rather than the customer having to find the marketer on the Internet.”
Among the most aggressive users of CD-ROMs as marketing tools in the near-term will be publishers, who are making deals with disc technology companies on both coasts.
“We’ve trademarked a product called MAG-CD and…