Posts Tagged ‘advertising techniques’

Price Should Never Be The Number One Sell

By

Yes, all advertisers encounter buyers who habitually make choices based solely on price, but these buyers are not for you. They’ re for your competitors who are willing to cut their price (and their profits) to make a few one-time customers happy.

* Are You Really Giving Enough Reasons to Buy?

psnbtnoI’ve heard many advertisers proudly say that their product or service is far superior to their competition because of “this and that,” and therefore they can’t afford to compete with them on price – the playing field isn’t level. Bravo! I’m happy to hear it. Then I preview their marketing material and they say very little about “this and that” and the playing field appears to be very level – from the buyer’s perspective. Do their buyers know that they are better? No. So far only the advertiser knows.