Digital Changes To Business Education

By on March 10th, 2019

Education is the key to progress. It’s the reason why parents labor tirelessly to send their children to good schools for a brighter future. And while there are many career paths a child can take some day, a career in business is a great way to make a stable living and support a growing family. If you get lucky (and with enough capital), you may venture into a business of your own and get a chance to earn more than an ordinary employee does.

However, the business landscape is changing. Technology is a big factor why all these major changes are happening. Even traditional businesses are doing their best to keep up with these many technological advancements or risk losing relevance in an increasingly competitive market. Computers are widely used and most meetings and projects are executed in the virtual world. Thus, strong familiarity with technology and its uses is a must for you to excel in the world of business. These digital changes happen very fast some businesses have a hard time coping. Also, finances should likewise be considered as most tech investments require lots of money, to begin with, and you can’t just easily throw out an old computer because a new model was just launched.

The ever-accelerating pace of online technology has completely changed the way we work, entertain ourselves, communicate and connect. And now it is revolutionizing the way we learn.

Of course, digital technology in education, and in particular, business education is nothing new. The iTunesU platform and MOOCs – both of which we have embraced at HEC Paris – have been with us for more than a decade now, and we’ve accompanied Learning Management Systems for almost 20 years. But what we are on the cusp of now is an ability to deliver a complete learning experience online which can compete directly with and, in some cases, may even supplant the traditional classroom delivery model. But how prepared is the international business school community to cope with this transformation?


Business educators and leaders realize how big of an impact technology has to the global business climate. Making sure that today’s entrepreneurs are equipped with the knowledge and skills they need to create successful empires all begins at school. Getting a business degree is not all about numbers and data and dealing with more business concepts but of complex technologies that run the world of business today. And businesses actually have no choice but to keep up with all these changes since technology runs the world these days and it’s not about to end any sooner.

“Our school stores provide students the foundation to become tomorrow’s entrepreneurs,” Superintendent Dr. Christine Johns said. “Working with their marketing teachers, students are developing the hands-on training to promote, sell, manage and brand their products and services.”

To become DECA-certified, the stores –- known as school based enterprises –- complete a written project detailing how their business adheres to select model business standards. After the documentation is submitted, a review committee evaluates the documentation to determine which level of certification has been achieved. Recognition is provided for outstanding achievement at three levels: bronze, silver and gold.


Entrepreneurs, even the aspiring ones, need to master technology especially the ones mainly used in business. It is the job of business schools to prepare programs that will help entrepreneurs deal with the modern challenges of doing business today and not just simply to make profits. Technology innovators are often regarded by graduates today as the most effective entrepreneurs that go to show only a handful truly understands the full-scale of doing modern business. More changes are expected to take place from now on because of rapid modernization and only real innovators will emerge at the top.

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