Posts Tagged ‘campaign ratings’

Campaigns Hit Or Miss At Recent Championship Game

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rcgPrint work was even better. We see a b&w photo of an age 7 or so Lilly wearing a soccer uniform, jack-o-lantern smile and tiny Adidas shoes. In the color panel opposite, she’s seen in all her full soccer glory. The ad really drives home the message that an athlete can graduate from a small town program to Olympic Gold and World Cup triumph. Grade: A+

Bud Light: The only ad the official beer of the 1999 WWC aired featured U.S. team captain Julie Foudy undergoing a physical exam. When the male doctor goes to test her patella reflex, Foudy kicks him so hard that he ends up imbedded in his office wall. Problem? I thought this was a Nike ad the first two times I saw it. C+

Coca-Cola: Field boards at stadium sites don’t a well-coordinated national marketing effort make, especially from Coke, which allots more money to sports sponsorship